Vietnamese-Dutch
Boat-refugee parents. Raised in the Netherlands. Returned to Vietnam by choice.
i.
I operate at the seam where impact and commercial growth, tech and fashion, Asia and Europe meet. The places most advisors pick a side on.
Vietnamese-Dutch. Born in the Netherlands to Vietnamese parents, educated at RSM Erasmus University in Rotterdam. My career has been built along the Asia–Europe axis. Not a generic 'global' practice, but a specific corridor I know in both directions.
My corporate years sit inside three industries with very different commercial logics: tech at Google, then retail and fashion at H&M, where I served as Regional Head of Sustainability and Public Affairs for South and Southeast Asia. That breadth, named in specifics, is what lets me sit in a room with a fashion executive, a tech founder, and an impact organisation and move all three forward.
Asia ↔ Europe
ii.
Through-lines
Tech, retail, fashion
Google APAC. H&M Group, South and Southeast Asia. Three industries with three different commercial logics.
Voice as a leadership tool
The skill people notice first in the room. Trained as a vocalist; deployed as a strategist.
Impact and commerciality
Most advisors pick a side. I work the seam where both have to hold.
The Asia–Europe axis
A specific corridor, known in both directions. Not a generic "global" practice.
iii.
What I do
01. Executive Leadership & Board Advisory Senior partnership for growth, transformation, and complexity. → 02. Cross-Cultural Business Leadership Across Asian and Western markets. → 03. Stakeholder Management & High-Stakes Communication Buy-in from boards and cross-functional teams. → 04. Impact & Commercial Strategy Impact strategy that holds up at P&L review. → 05. Executive Coaching & Leadership Development One-to-one work with senior leaders. →
iv.
The Index
- De Volkskrant Front-page feature — Vietnamese diaspora returning to Vietnam 2024
- Netherlands Economic Mission to Vietnam Speaker — Dutch trade mission delegation, sustainability track 2025
- NPO Radio 1 · Villa VdB Dutch National Radio — From Holland to Vietnam 2025
- GEFE 2024 Moderator — Green Economy Forum & Exhibition, Netherlands × Vietnam 2024
- DBAV Vietnam Judge — Sustainability Champions panel · Moderator at DBAV sustainability event 2024
Start a conversation.
Amsterdam ↔ Ho Chi Minh City